VENDO - Amazon & Walmart Growth Experts
The Walmart Omni World: Selling In-Store & Online - VENDO Podcast Ep. 113
May 24, 2023
Jen Carnes, Shelby Smith, and Darren Saul discuss bridging the gap between eCommerce and in-store shopping at Walmart. They cover topics such as Walmart's growth, maximizing the Omni Channel, collaborating between digital and brick-and-mortar, utilizing Walmart Marketplace, and the importance of serving the customer.
27:39
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Quick takeaways
- Walmart has successfully merged its online and in-store experiences, focusing on getting customers to buy products both online and in-store.
- Collaboration between e-commerce and brick and mortar teams at Walmart is crucial for providing a seamless and excellent customer experience.
Deep dives
The Shift from Brick and Mortar to Omni Channel
The podcast episode discusses the shift from brick and mortar to omni channel in the context of Walmart. It highlights how Walmart has evolved over the years to merge its online and in-store experiences. The episode mentions that Walmart merchants now focus on getting customers to buy products both online and in-store, and emphasizes the importance of adapting to the changing omni-channel landscape. Specific examples include the merging of Walmart.com's general merchandise and grocery platforms, as well as the introduction of a more personalized shopping experience on the website.
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