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VENDO - Amazon & Walmart Growth Experts

Latest episodes

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Jul 21, 2023 • 28min

Amazon Account Health: Managing & Monitoring - VENDO Podcast Ep. 116

Learn how to effectively monitor and manage your Amazon account health to avoid violations and maintain a good standing. Topics covered include calculating account health metrics, key factors affecting account health, proactive management strategies, common seller mistakes, handling account issues, and recent changes in account health policies.
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Jun 23, 2023 • 32min

Walmart Strategic Partnerships: Incubation Team & Strategic Account Managers - VENDO Podcast Ep. 115

This podcast explores the latest Walmart updates, including the Incubation Team and Strategic Account Managers. They discuss site merchandising tactics, Walmart Marketplace traffic updates, and Walmart Fulfillment Services. The hosts also explain how VENDO supports brands on Walmart Marketplace and provide tips on working effectively with Strategic Account Managers. Additionally, they cover topics such as collaborating on beta programs, Sponsored Brand Flash Picks, and the White Glove Service. It's a must-listen for anyone interested in Walmart updates!
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Jun 5, 2023 • 35min

The Marketing Mix: The Power of the 4 Ps - VENDO Podcast Ep. 114

The podcast discusses the Marketing Mix and how it is applied in the context of Walmart and Amazon. The hosts delve into topics such as product evolution, pricing strategies, promotion tactics, and the importance of physical evidence in marketing. They also explore the impact of influencers, social media platforms, and packaging on branding. Overall, the podcast provides valuable insights into the power of the 4 Ps in driving growth on Amazon and Walmart.
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May 24, 2023 • 28min

The Walmart Omni World: Selling In-Store & Online - VENDO Podcast Ep. 113

Jen Carnes, Shelby Smith, and Darren Saul discuss bridging the gap between eCommerce and in-store shopping at Walmart. They cover topics such as Walmart's growth, maximizing the Omni Channel, collaborating between digital and brick-and-mortar, utilizing Walmart Marketplace, and the importance of serving the customer.
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May 4, 2023 • 25min

The Power of Retail Media Pt. 2 - VENDO Podcast Ep. 112

In this podcast, the hosts discuss topics such as display and programatic advertising, different retail media platforms, best practices for using those platforms, navigating Instacart, balancing onsite and offsite advertising, finding and understanding data, leveraging data for social campaigns, and planning a retail media strategy.
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4 snips
Apr 21, 2023 • 33min

All About Amazon Fresh - VENDO Podcast Ep. 111

Delaney Nicol, Lead Amazon Account Manager, and Holly Swanner, Amazon Account Strategist, discuss Amazon Fresh in this episode. They cover understanding the Amazon Fresh customer, cross-promotion opportunities, utilizing DSP as a Fresh Seller, using SpartanNash for inventory, and in-store promotions.
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Apr 12, 2023 • 26min

Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110

Daniel Rodriguez, Walmart Site Operations Associate, and Delaney Nicol, Lead Amazon Account Manager, discuss driving Walmart.com conversions with backend optimizations. They cover topics such as the Walmart.com Style Guide, ensuring updated and optimized listings, online pickup and delivery, product typing and shelving paths, and how brands can partner with their merchant. They also highlight the importance of auditing and 'Walmartizing' items for selling on Walmart.com.
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Mar 27, 2023 • 28min

The Walmart Sponsored Ad Revolution - VENDO Podcast Ep. 109

Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead, discuss the impact of sponsored brands, videos, and brand stores on Walmart's advertising landscape. They cover topics such as new Walmart updates, CPCs for sponsored brands, self-managed brand stores, sponsored videos, variant bidding, Subscribe & Save, display self-serve, and the importance of Walmart reviews. Tune in to learn more about optimizing your online Amazon and Walmart businesses.
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Mar 14, 2023 • 19min

The Power of Retail Media Pt. 1 - VENDO Podcast Ep. 108

Dive into all things Retail Media in this episode. The hosts discuss the basics, benefits, and implementation of Retail Media. Topics include what Retail Media is, its benefits, how brands should use it, and what to expect in the Retail Media Series. Learn about the changing landscape of Retail Media, the importance for brands, and understanding different brand approaches. Discover the significance of Retail Media, driving sales, and tracking digital performance.
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Feb 25, 2023 • 17min

Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107

DSP Console Updates, Twitch Inventory Addition, OTT Advertising, Segmenting Look-back Windows, How Do You Segment?, Performance and ROAs, Goals of Retargeting

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