VENDO - Amazon & Walmart Growth Experts

Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! Topics Covered: - What is DSP? (2:00) - DSP Fee Concerns & VENDO's Approach (4:35) - Running Sponsored Display vs DSP (5:52) - Budgeting DSP (8:10) - Defining Benchmarks and Metrics (8:55) - DSP Attributions (10:40) - New Updates: Vertical Video Ads (12:15) - Interactive Videos (13:00) - Response of Ecommerce Ads (14:21) - Growing as a Company with DSP (15:58) - Maximizing Your DSP Campaigns (17:45) Speakers: - Jamie Grossman, Advertising Specialist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

TikTok Shop is here! As an officially approved TikTok Shop Partner, tune in to our overview on TikTok Shop. We will be covering TikTok creator plans, marketing, advertising, user generated content(UGC), account health, and more! Topics Covered: - Getting Started on TikTok Shop (2:10) - The Affiliate Center (4:08) - The Creator Plans: The Open Plan & The Targeted Plan (8:15) - Analytics - Shop Ranking (11:25) - Promotion Opportunities (12:22) - Increasing Visibility Through Ads: Live & Video Shopping Ads (15:22) - UGC on TikTok Shop (18:30) - Shop Help (23:30) - Review Rates (24:30) - TikTok Shop v.s. TikTok Storefront (26:34) Speakers: - Greg Rudolph, Digital Advertising Manager, VENDO - Nicolas Martinez, Senior VP of Marketing, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more! Topics Covered: - Amazon Announcing Fee Increases for 2024 (1:30) - Amazon Low Inventory Fee for Large Products (3:55) - Walmart Managed Service Fee (5:53) - Overview of Walmart DSP (7:40) - Driving Sponsored Brands Ads to Brand Shops & Shelves (8:45) - Amazon Labeling Products in Sponsored Campaigns (10:30) - How Should Brands be Preparing for New Year, New You (12:47) - Focusing on Display Self-Service (14:07) - Media Mix Breakdown (15:10) - Sponsored Brand Video Updates (17:04) - Utilizing New Year, New You (19:05) - Understanding Your Competition (23:30) Speakers: - Michelle Long, Director of Walmart Advertising, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

The biggest weekend in e-commerce has concluded! Join the VENDO team as we recap this year's Black Friday Cyber Monday. We will cover both Amazon & Walmart from a deals standpoint, badging & premium placement, key learnings, and December strategies. Topics Covered: - Cyber Weekend Performance Recap (2:09) - Walmart.com Deal Structure (3:15) - Amazon Deal Structure (5:25) - Walmart Sellers Had Highest Walmart.com Selling Days Ever During BF/CM (8:10) - Walmart's Marketing Tactics (11:57) - Amazon Sales Totaled $9.8 Billion Dollars (15:08) - Amazon Marketing Tactics (18:50) - Mitigating Returns (21:37) - Amazon Learnings (24:15) - Walmart Strategies to Hedge Against Price Matching (25:15) - The Importance of BF/CM Deal Badges (27:15) - Amazon Reporting (28:25) - WFS: Inventory Storage Strategies (29:35) - Tips for Sellers Managing Campaigns Before & After BF/CM (31:25) Speakers: Michael Smith, VP of Walmart Omnichannel, VENDO Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Walmart Omnichannel continues to evolve - VENDO is here to update you on it's digital shift! Tune in to the VENDO Velocity Podcast to hear Allison, our Director of Walmart Omnichannel, discuss channel breakdowns, online pickup and delivery, Luminate, and updated content scores! Topics Covered: - Walmart's Channel Breakdown (1:40) - Online Pickup & Delivery (6:33) - Dot.com Penetration to Stores (10:01) - Walmart Luminate (11:31) - Walmart's Updated Content Scoring Model (15:45) Speakers: Allison Johnson, Director of Walmart Omnichannel, VENDO Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Discover how Alleyoop, a beauty brand specializing in multifunctional, multi purpose makeup products, realized the benefits of selling their products on Amazon. Learn from Alleyoop's story and find out why they chose VENDO to help them grow and scale their brand on Amazon! Topics Covered: - What made you choose VENDO? (0:10) - How have your sales been since working with VENDO? (0:35) - How has it been working with VENDO? (1:02) Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: open.spotify.com/show/4HXz504VRTo…9d57599ed19e4362 ➡️ Apple: podcasts.apple.com/us/podcast/vend…ts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

With the holiday season coming up, now is a great time to review all of your existing content on Amazon to ensure everything is optimized. Join Jennifer, Director of Content Marketing, and Delaney, Lead Amazon Account Manager, as they break down what A+ content is all about, new features to implement, and how to optimize your content for success. Topics Covered: - Diving into A+ Content (2:37) - New Feature: Brand Story (3:58) - A+ Content v.s. A+ Premium (5:52) - A+ Premium Interactive features (6:30) - Layout differences between Basic A+ & A+ Premium (11:15) - A+ Premium Accessibility for Brands (11:53) - Adding Copy to Video (16:21) - How to Qualify for A+ Premium (19:15) - Keyword Research (23:38) - Following A+ Guidelines: Tips & Tricks (25:25) Speakers: - Jennifer Kaba, Director of Content Marketing, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Join Justine Van Buren, GM of Walmart Marketplace Home, and Darren Saul, CEO of VENDO as they discuss the importance of Walmart Marketplace in a seller's approach to doing business with Walmart stores. Tune in to learn how sellers can leverage their online assortment for offline growth, and how to utilize Walmart Marketplace's Features for success! Topics Covered: - All About Justine (0:30) - Current Landscape of Walmart Marketplace (2:25) - How Should Sellers Leverage Their Online Assortment for Offline Growth? (3:40) - Leveraging New Marketplace's Features (6:40) - Walmart Fulfillment Services (10:10) - Upcoming Growth and Features (12:35) Speakers: - Justine Van Buren - General Manager, Walmart Marketplace Home - Darren Saul - CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Looking to succeed on Walmart Marketplace? Tune in to the VENDO Velocity Podcast where we interview Walmart Marketplace's very own Yoshit Taneja, Director of Digital Media & Events, where she shares tips and tricks for Walmart Marketplace sellers. Discover why your brand should be selling on Walmart Marketplace and learn about the successful opportunities and programs that brands on Walmart Marketplace are taking part in. Topics Covered: Why should sellers consider Walmart Marketplace (1:07) Walmart's growth via Q2 earnings (4:35) Key tools on Walmart Marketplace (6:46) All about the Pro Seller Badge (8:50) Walmart Connect and how it can help sellers (11:10) What advice do you have to succeed on Walmart Marketplace? (15:00) Speakers: Yoshit Taneja, Director of Digital Media & Events, Walmart Marketplace Mark Jordan, Marketplace Growth Strategist, VENDO Michelle Long, Director of Walmart Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™

Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline sales, and more! Topics Covered: - All About Lumineux (1:46) - Evolution of Lumineux on Amazon (8:00) - Ad Strategy on Amazon (10:45) - Lumineux Online Success to Offline Sales(18:15) - What's Next for Lumineux (22:05) - Justin's Lessons Learned (24:00) Amazon Lumineux Case Studies: Share of Voice Package Strategy Helps Boost Brand's Sales on Prime Day: https://vendocommerce.com/share-of-voice-package-helps-boost-lumineux-sales-on-prime-day/ A Pioneer in Oral Care Quadruples Conversions with Amazon's Brand Referral Bonus Program and Amazon Attribution: https://vendocommerce.com/a-pioneer-in-oral-care-quadruples-conversions-with-amazons-brand-referral-bonus-program-and-amazon-attribution/ Speakers: - Justin Maddahi, Chief Marketing Office, Lumineux - Gefen Laredo, VP of Advertising, VENDO - Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™