Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI. Topics Covered: Cross Channel Reach & Engagement (2:15) On-Amazon Ads Playing with External Ads (3:50) KPIs to Measure Impact (5:50) Amazon Attribution Program (8:14) Getting Specific with Key Word Targeting (9:50) Optimizing Spend Allocation Between Channels (13:38) Maximizing ROIs: Last Click Attribution (17:42) If You Are Looking to Invest in External Ads, Where You Should Start? (20:18) Optimizing Youtube Ads (22:31) Speakers: Gefen Laredo, Vice President of Advertising, VENDO Greg Rudolph, Digital Advertising Manager, VENDO Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™