Mastering User-Generated Content - VENDO Velocity Podcast Ep. 131

User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success. Topics Covered: - What is User Generated Content(UGC)? (2:28) - How We Execute UGC for Brands - 4 Step Process (5:00) - How Much Control Does a Brand Have?(7:44) - Channel Strategy Across Platforms (8:55) - Marketing Calendar Synergies (17:17) - Timing Behind Campaigns (20:16) - Driving Digital to In-Store (23:30) - Measuring Success (26:05) Speakers: - Nicolas Martinez, SVP of Marketing, VENDO - Sohun, Sanka, Marketing Operations Associate, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact ?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe Protect Your Brand & SELL MORE!™