The Walmart Sponsored Ad Revolution - VENDO Podcast Ep. 109

Mar 27, 2023

Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead, discuss the impact of sponsored brands, videos, and brand stores on Walmart's advertising landscape. They cover topics such as new Walmart updates, CPCs for sponsored brands, self-managed brand stores, sponsored videos, variant bidding, Subscribe & Save, display self-serve, and the importance of Walmart reviews. Tune in to learn more about optimizing your online Amazon and Walmart businesses.

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Introduction

00:00 • 4min

CPCs and New-to-Brand Customers on Walmart

04:20 • 9min

Enhancing Product Understanding and Visibility with Videos

13:32 • 7min

Subtribin Save: Walmart's New Feature Rollout

20:03 • 5min

Introducing Display Self-Serve for Marketplace Sellers and the Importance of Reviews on Walmart

24:33 • 3min