Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead, discuss the impact of sponsored brands, videos, and brand stores on Walmart's advertising landscape. They cover topics such as new Walmart updates, CPCs for sponsored brands, self-managed brand stores, sponsored videos, variant bidding, Subscribe & Save, display self-serve, and the importance of Walmart reviews. Tune in to learn more about optimizing your online Amazon and Walmart businesses.
