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9min chapter
The Walmart Sponsored Ad Revolution - VENDO Podcast Ep. 109
VENDO - Amazon & Walmart Growth Experts
CPCs and New-to-Brand Customers on Walmart
This chapter discusses the minimum bid for sponsored ads on Walmart and the expected increase in CPCs as competition rises. It emphasizes the importance of long-tail keyword strategies and expanding category targeting to attract new-to-brand customers. The impact of retail price on performance and the development of reporting are also mentioned.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode