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VENDO - Amazon & Walmart Growth Experts
Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110
Apr 12, 2023
Daniel Rodriguez, Walmart Site Operations Associate, and Delaney Nicol, Lead Amazon Account Manager, discuss driving Walmart.com conversions with backend optimizations. They cover topics such as the Walmart.com Style Guide, ensuring updated and optimized listings, online pickup and delivery, product typing and shelving paths, and how brands can partner with their merchant. They also highlight the importance of auditing and 'Walmartizing' items for selling on Walmart.com.
26:13
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Quick takeaways
- Maintaining consistency in style guides and optimizing main images and titles on Walmart.com can catch customers' attention and drive conversions.
- Consistency between online and in-store experiences is crucial, as customers browse Walmart.com while shopping in physical stores, and a positive online impression can lead to in-store purchases.
Deep dives
Importance of Walmart Style Guides and Back-End Optimizations
The podcast episode discusses the significance of back-end optimizations and the Walmart style guides in driving conversions on walmart.com. The guest, Dan Rodriguez, emphasizes that the style guides serve as a reference for maintaining the style standards of Walmart. While the style guides may not have all the answers, they provide a foundation for ensuring consistency in content. The discussion highlights that Walmart is evolving and becoming more competitive with Amazon, allowing for more creative freedom while adhering to the style guides. It is mentioned that main images and titles are now more flexible, and merchants can experiment and push the boundaries to stand out. The importance of these optimizations in catching customers' attention and increasing engagement is emphasized.
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