Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110

Apr 12, 2023

Daniel Rodriguez, Walmart Site Operations Associate, and Delaney Nicol, Lead Amazon Account Manager, discuss driving Walmart.com conversions with backend optimizations. They cover topics such as the Walmart.com Style Guide, ensuring updated and optimized listings, online pickup and delivery, product typing and shelving paths, and how brands can partner with their merchant. They also highlight the importance of auditing and 'Walmartizing' items for selling on Walmart.com.

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Introduction

00:00 • 3min

Evolution of Style Guides and the Importance of Online Content

03:02 • 8min

Importance of Product Typing and Shelving

10:48 • 9min

Optimizing Content through Collaboration with Merchants

20:09 • 2min

The Importance of Auditing and 'Walmartizing' Items for Selling on Walmart.com

22:31 • 3min