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8min chapter
Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110
VENDO - Amazon & Walmart Growth Experts
Evolution of Style Guides and the Importance of Online Content
The chapter discusses the evolution of style guides for walmart.com and the increasing focus on online content. It highlights the challenges and desires for more creativity while still enforcing rules, and emphasizes the significance of consistent branding and quality online content for driving conversions and providing a better customer experience.
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