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9min chapter
Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110
VENDO - Amazon & Walmart Growth Experts
Importance of Product Typing and Shelving
This chapter emphasizes the importance of having the correct product typing and shelving path for ranking on Walmart.com. It discusses the process of updating product types and shelving, both on the marketplace side and the merchant-controlled three-piece side. The chapter also highlights the impact of correct categorization on conversion rates and advertising campaigns, and mentions the potential for A/B testing growth on Walmart.com.
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