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Driving Walmart.com Conversions with Backend Optimizations - VENDO Podcast Ep. 110

VENDO - Amazon & Walmart Growth Experts

CHAPTER

Introduction

Dan Rodriguez, a Walmart site operations associate, specializes in back-end optimization on walmart.com. This chapter discusses the importance of back-end optimizations in driving website conversions and how it relates to online and store assortments. They also compare Walmart's style guides to Amazon's guidelines.

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