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VENDO - Amazon & Walmart Growth Experts
The Power of Retail Media Pt. 1 - VENDO Podcast Ep. 108
Mar 14, 2023
Dive into all things Retail Media in this episode. The hosts discuss the basics, benefits, and implementation of Retail Media. Topics include what Retail Media is, its benefits, how brands should use it, and what to expect in the Retail Media Series. Learn about the changing landscape of Retail Media, the importance for brands, and understanding different brand approaches. Discover the significance of Retail Media, driving sales, and tracking digital performance.
18:59
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Quick takeaways
- Retail media offers benefits like increased visibility and reaching target shoppers while capitalizing on the growth of e-commerce.
- Different types of brands should consider retail media as part of their marketing mix, leveraging first-party data for better attribution and measurable results.
Deep dives
Overview of Retail Media
Retail media refers to advertising within retailer websites or apps, allowing brands to directly sell their products on-site. It has evolved to include various capabilities, such as search-based advertising and display/native ads, catering to customers at different stages of the buying journey. Retail media offers benefits like increased visibility, reaching target shoppers, and capitalizing on the growth of e-commerce. The pandemic has shifted shopping preferences, with a significant increase in online spending. Retail media provides opportunities for brands to drive incremental sales as customers now prefer online purchases over visiting physical stores.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode