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The Power of Retail Media Pt. 1 - VENDO Podcast Ep. 108

VENDO - Amazon & Walmart Growth Experts

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The Importance of Retail Media

This chapter discusses the significance of retail media beyond traditional metrics, emphasizing the need for maintaining buyer relationships and adjusting campaign intensity based on buyer satisfaction and potential impact. It also explores the use of data from various sources to optimize strategies and reach shoppers at all stages of the buying journey.

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