
Why That Worked – Presented by StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Latest episodes

19 snips
Aug 21, 2023 • 33min
#136: Rory Clark—A New Way to Approach Your Sales Conversations
This episode explores a new approach to sales conversations, focusing on understanding customer pain points, considering alternatives, and closing sales predictably. The chapter also discusses the value of AI-powered tools, connecting with people, and differentiating from competitors.

Aug 18, 2023 • 9min
Challenge #10 – Join Small Business Flight School
In this podcast, the host discusses the importance of optimizing your business like a machine. They highlight the benefits of joining Small Business Flight School, including reduced stress, vacations, and increased value for investors. By joining, you can access videos, workbooks, and monthly Zoom calls to help double your revenue.

Aug 17, 2023 • 6min
Challenge #9 – Put Yourself on a Salary
Learn the benefits of putting yourself on a salary as a business owner to better manage and save money. Discover how this practice can help you balance personal finances and allow your business to thrive. Find out why establishing a salary is crucial for managing expectations, ensuring sufficient funds for growth, and avoiding hindering business expansion.

Aug 16, 2023 • 7min
Challenge #8 – Work on The Right Things
Learn how to increase productivity by working on the right things through setting and following through on strategic priorities. Improve productivity and clarity in remote work, and understand the benefits of clear priorities and regular meetings in a remote work environment.

9 snips
Aug 15, 2023 • 7min
Challenge #7 – Stop “Selling” and Start Talking About The Customer’s Problems
Learn how to have more natural sales conversations by focusing on the customer's problems and the solutions your product provides. Discover the importance of highlighting the problems your top products solve and creating an internal campaign to get everyone talking about them.

Aug 14, 2023 • 10min
Challenge #6 – Build Your Credibility
Learn how customer testimonials can boost your business and the struggles people face in collecting and sharing them, get tips on capturing and distributing customer testimonials through Zoom calls, create effective testimonials and reviews by asking pointed questions, gain insights on building credibility and using customer testimonials from a CEO, and discover how to increase visibility and revenue through strategic distribution while collecting customer testimonials.

Aug 11, 2023 • 6min
Challenge #5 – Ask For the Sale
If you’re like most business owners, you probably have leads that would buy from you – but you’re putting off asking for the sale. Why? Because you don’t want to come off as salesy or manipulative. But here’s the truth: if your product is solving a problem that your customer has, you’re actually making their life better by asking them to buy it. It’s Day 5 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to call some of your leads and ask them to buy. It might be awkward and uncomfortable – but it gets easier with practice! And… people aren’t going to buy unless you ask them to. Tune in now to learn how to ask for the sale! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 10, 2023 • 6min
Challenge #4 – Create a Product Bundle or Upsell
As a business owner, you probably have untapped revenue opportunities sitting right under your nose. If you’d only create a strategic product bundle or upsell, you could make a whole lot more money with very little effort. It’s Day 4 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller walks you through ideas on how to create new products or bundle existing products to generate more revenue in a single transaction. Tune in now to learn how you can boost your revenue with a simple tweak of your product line! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

6 snips
Aug 9, 2023 • 7min
Challenge #3 – Fix Your Website
Is your website helping your business – or hurting it? The truth is, potential customers go to your website and make a decision within seconds about whether or not you can help them. That’s why your website must pass the “grunt test.” Unfortunately, most business’ websites don’t pass this test. And if your website doesn’t pass the grunt test… you’re losing sales! In today’s episode, we continue our 2-week series on the Double Your Revenue Challenge. For Challenge #3, Donald Miller wants you to put your website to the grunt test. He explains that even the most primitive thinker (like a caveman) should be able to look at your website and know these 3 things within seconds: 1) What you do 2) How it will make his life better 3) What he needs to do in order to get it. Does your website pass the test? Tune in to today’s episode to find out! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.

Aug 8, 2023 • 9min
Challenge #2 – Rally Your Team
Are you leading your business well? One way to know is whether or not you and your entire team are clear about your company’s top 3 priorities. And not just any priorities – priorities that actually make your business money. When you focus on a few strategic objectives, you’ll actually gain traction toward your revenue goal. In today’s episode, we continue the Double Your Revenue Challenge with Challenge #2! Donald Miller explains how you can rally your team using Business Made Simple’s Mission Statement Formula. Your challenge today is to review and update your mission statement using that formula – and then make it part of your team’s DNA. Tune in now to get your entire team pulling in the same direction! Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge. -- If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School. During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023. Offer expires August 18, 2023.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.