In this episode, guest host Dr. J.J. Peterson and publicity dynamo Jen Gottlieb discuss the nuances of creating a media presence that resonates with your audience. They explore the importance of authenticity, building credibility and influence, and trust in the media industry. They also touch upon finding purpose and evolving in your career, emphasizing personal growth and creating an epic story to increase online authority.
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Quick takeaways
Being authentic and allowing oneself to be seen for who they truly are attracts the right opportunities and builds a loyal audience.
Building credibility and influence requires genuine knowledge, self-awareness, and creating authentic relationships.
Deep dives
Building an Authentic Brand
In this podcast episode, Dr. J.J. Peterson discusses the challenges of positioning oneself authentically online and interviews Jen Gottlieb, author of 'Be Seen'. The conversation explores the importance of building a brand that aligns with one's true identity and how this can lead to a more fulfilling and successful business. Gottlieb shares her personal journey of portraying a persona that was not true to herself and the negative consequences it had on her life. The key takeaway is the significance of being genuine and allowing oneself to be seen for who they truly are to attract the right opportunities and build a loyal audience.
The Power of Authenticity in Branding
The podcast delves into the concept of authenticity in branding and highlights its impact on building credibility and influence. It emphasizes that building authority requires genuine knowledge and expertise and cautions against adopting false personas or pretending to be someone you're not. Being self-aware and understanding one's strengths and superpowers is key to creating content that resonates with the target audience. The episode underscores the importance of creating authentic relationships, being a good listener, and providing value to others, as this leads to trust, reciprocity, and ultimately, success in the branding arena.
Consistency in Content Creation
The podcast underscores the importance of content creation in building a brand and emphasizes the need for consistency in the chosen medium. It encourages individuals to identify the content format that suits them best, whether it's video, audio, or written, and consistently produce content in that medium. The episode acknowledges that building a brand takes time and patience, with the initial stages often yielding little attention or traction. However, through consistent content creation, individuals can gain confidence, understand their audience's preferences, and ultimately grow their brand.
The Journey of Brand Evolution
The podcast shares a powerful personal story of the speaker's father attending her speaking engagement after years of supporting her acting career. The story highlights the evolution of her brand and the realization that each step in her journey, including past experiences and skills, contributed to her current success. The episode emphasizes that the storytelling aspect of brand evolution is what connects people the most and encourages individuals to bring their audience along their journey to create an engaging and enduring story.
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Feeling invisible in the bustling marketplace? You're not alone. Many brands and businesses hustle hard but still stay hidden in the shadows of their flashier competitors. It's tough to get the world to take notice, and even tougher to figure out where to start. If you're tired of watching from the sidelines and ready to step into the spotlight so you can transform your reach and reputation, this is the episode for you.
Today, dive in with guest host Dr. J.J. Peterson as he chats with publicity dynamo Jen Gottlieb, author of Be Seen: Find Your Voice. Build Your Brand. Live Your Dream. Together, they unpack the nuances of creating a media presence that truly resonates with your audience. Jen, with her proven track record in helping clients shine in the public eye, reveals actionable strategies to help you secure media placements that can catapult your business to new heights. Tune in to discover how to turn the media's gaze your way and unlock the power of publicity for your business!