Why That Worked – Presented by StoryBrand.ai
#148: Jen Gottlieb—How to Build a Media Presence that Lasts
Nov 13, 2023
In this episode, guest host Dr. J.J. Peterson and publicity dynamo Jen Gottlieb discuss the nuances of creating a media presence that resonates with your audience. They explore the importance of authenticity, building credibility and influence, and trust in the media industry. They also touch upon finding purpose and evolving in your career, emphasizing personal growth and creating an epic story to increase online authority.
30:33
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Quick takeaways
- Being authentic and allowing oneself to be seen for who they truly are attracts the right opportunities and builds a loyal audience.
- Building credibility and influence requires genuine knowledge, self-awareness, and creating authentic relationships.
Deep dives
Building an Authentic Brand
In this podcast episode, Dr. J.J. Peterson discusses the challenges of positioning oneself authentically online and interviews Jen Gottlieb, author of 'Be Seen'. The conversation explores the importance of building a brand that aligns with one's true identity and how this can lead to a more fulfilling and successful business. Gottlieb shares her personal journey of portraying a persona that was not true to herself and the negative consequences it had on her life. The key takeaway is the significance of being genuine and allowing oneself to be seen for who they truly are to attract the right opportunities and build a loyal audience.
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