Why That Worked  – Presented by StoryBrand.ai cover image

#148: Jen Gottlieb—How to Build a Media Presence that Lasts

Why That Worked – Presented by StoryBrand.ai

CHAPTER

The Importance of Authenticity in Building an Online Presence

This chapter explores the importance of being authentic and true to oneself when building a media presence. They discuss the negative consequences of portraying a persona that is not genuine and how it can lead to a loss of identity and alignment.

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