Why That Worked – Presented by StoryBrand.ai
#145: Your Website Probably Stinks—Here’s How to Fix It!
Oct 23, 2023
Head of StoryBrand and co-host of the Marketing Made Simple Podcast, J.J. Peterson, joins host Donald Miller to discuss building a revenue-generating website. They cover topics such as clear messaging, addressing customer frustrations, and the importance of easy navigation to increase sales.
28:49
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Quick takeaways
- A website should prioritize the sales pitch and answer key questions in the header to entice visitors and increase their excitement about buying the product as they scroll down.
- Helping potential customers understand and relate to their problems, showcasing empathy and authority, is crucial for businesses to position themselves as the guide in their customer's story.
Deep dives
The Importance of a Sales-Focused Website
A website should function as a sales pitch, with a clear beginning, middle, and end. When people visit a website, they should become increasingly excited about buying the product as they scroll down. Many websites fail to effectively sell because they prioritize showcasing information or the story of the company instead of focusing on the sales pitch. The header of the website is crucial and should answer three key questions: what do you do, how does it make my life better, and how do I get it? The header should also include an image that depicts the desired outcome after using the product.
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