Why That Worked  – Presented by StoryBrand.ai cover image

#145: Your Website Probably Stinks—Here’s How to Fix It!

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Value Proposition, Vision Casting, and the Guide Section

This chapter discusses the importance of highlighting the benefits, vision casting, and empathy when positioning oneself as a guide. It emphasizes the need for competency and evidence to establish trust with potential customers.

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