Why That Worked – Presented by StoryBrand.ai
#143: How to Escape the Hourly Rate Trap as a Coach
Oct 9, 2023
Learn how to escape the hourly rate trap as a coach by diversifying your income streams and offering specific coaching products. Understand the power of using a CRM system to automate customer communication and increase sales. Discover the importance of mapping the client journey and creating a marketing and product ladder. Find out how building a community and mastering soft skills can contribute to a profitable coaching business.
32:52
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Quick takeaways
- Creating a menu of coaching products and setting clear deliverables can boost confidence and make your coaching business more appealing.
- Building a well-designed website that effectively communicates your coaching offerings can significantly enhance credibility and attract more clients.
Deep dives
Leveraging Your Expertise into a Profitable Coaching Business
If you have expertise in a specific area, it is possible to leverage that expertise and charge people for coaching on how to do what you have learned. By packaging your expertise into attractive coaching products, such as a management optimization playbook or a sales training workshop, you can offer more tangible value to clients and make your coaching business more appealing. Creating a menu of products and setting clear deliverables for each can boost your confidence and make it easier for potential clients to understand what they're getting. Thinking like a business and offering a range of products can significantly benefit your coaching business.
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