Why That Worked  – Presented by StoryBrand.ai cover image

#143: How to Escape the Hourly Rate Trap as a Coach

Why That Worked – Presented by StoryBrand.ai

CHAPTER

Mapping the Client Journey and Creating a Marketing and Product Ladder

This chapter emphasizes the importance of understanding the client journey and creating a ladder of marketing and product offerings to cater to different customer segments. The speaker discusses the value of upselling, setting realistic goals, and the 10% rule, as well as strategies for coaching and lead generation.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner