Why That Worked  – Presented by StoryBrand.ai cover image

#143: How to Escape the Hourly Rate Trap as a Coach

Why That Worked – Presented by StoryBrand.ai

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Mapping the Client Journey and Creating a Marketing and Product Ladder

This chapter emphasizes the importance of understanding the client journey and creating a ladder of marketing and product offerings to cater to different customer segments. The speaker discusses the value of upselling, setting realistic goals, and the 10% rule, as well as strategies for coaching and lead generation.

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