Why That Worked – Presented by StoryBrand.ai
#142: Marlee Joseph—The Secret to Making Better Marketing Decisions
Oct 2, 2023
18:46
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Quick takeaways
- Marlee Joseph introduces the ICE method, a decision-making framework used in marketing that helps teams prioritize projects with the highest impact, confidence, and ease.
- The ICE method provides a structured process for decision-making, especially in small businesses with limited resources, allowing teams to make informed decisions and optimize marketing efforts to drive growth and success.
Deep dives
The ICE Method: A Decision-Making Framework for Marketing
Marley Joseph introduces the ICE method, a decision-making framework used in marketing. The ICE method stands for Impact, Confidence, and Ease. Impact refers to the potential difference an idea can make in achieving goals and objectives. Confidence measures the level of certainty in an idea's success based on past experiences or data. Ease evaluates the effort and resources required to implement an idea. By scoring ideas in these three categories, teams can effectively prioritize projects with the highest impact, confidence, and ease.
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