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Business Made Simple Podcast
#141: How to Unleash Your Instagram Potential & Build a Personal Platform
Sep 25, 2023
17:50
Snipd AI
Crafting a personal platform on Instagram is crucial for entrepreneurs. The episode focuses on how to become the voice for others, create memorable sound bites, and embody your message. It emphasizes problem-solving as a way to gain influence and shares examples of influential figures. The importance of voicing your true self, finding your niche, and embracing criticism is explored. Creating impactful content and building a community are key strategies for building a personal platform.
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Quick takeaways
- To build a successful personal platform, identify and solve a specific problem that resonates with a particular audience.
- Become a spokesperson for the group of people you represent by embodying their message, taking aligned actions, and creating repeatable sound bites.
Deep dives
Building a Personal Platform
To build a successful personal platform, it is crucial to identify and solve a specific problem that resonates with a particular audience. This problem could be related to entertainment, identity, or overlooked issues. People like Glennon Doyle, Joe Rogan, Brene Brown, and Sir Ken Robinson have built enormous personal platforms by addressing these problems and becoming spokespeople for their respective audiences. It is important to expect pushback and criticism when building a platform, as influential individuals often face opposition. To effectively communicate your message, break it down into repeatable sound bites and make it visual. It's also essential to create and ship content consistently, as this is what will truly help in building a personal platform. Lastly, consider the resources, sound bites, and community needs of the people you represent to foster engagement and growth.
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