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Business Made Simple Podcast

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Dec 26, 2022 • 30min

#104: Top Business Growth Hacks of 2022

Running a business can be exhausting and complex. As a business owner, you have to think about every aspect of your business including sales, finances, marketing, product development, and so much more! If you don’t take a step back every now and then to look at the big picture, you can get so lost in the details that you miss important opportunities for growth.   In today’s episode, we’re sharing the top business growth hacks from our 2022 episodes. You’ll hear clips from four conversations Donald Miller had with four business owners (including Amy Porterfield!) about growing their business. Listen in to these fan-favorite coaching moments so you don’t miss out on key business growth strategies going into 2023!   Re-listen to the full episodes from today's show on Spotify or Apple Podcasts:   Top Business Growth Hacks of 2022 Spotify Playlist https://open.spotify.com/playlist/3H9xRSqbX3vrXIrDtWriuz?si=82aa2ee168a54760   Direct Links on Apple Podcasts   #86: Scale Your Startup with 90 Minute Workdays https://podcasts.apple.com/us/podcast/scale-your-startup-with-90-minute-workdays/id1092751338?i=1000576911190   #56: Curing the Overworked, Overwhelmed Business Owner https://podcasts.apple.com/us/podcast/curing-the-overworked-overwhelmed-business-owner/id1092751338?i=1000548802730   #95: Will Guidara—Why a Culture of Hospitality Matters for Every Business https://podcasts.apple.com/us/podcast/will-guidara-why-a-culture-of-hospitality-matters/id1092751338?i=1000583667492   #70: Amy Porterfield—How to Start a Successful Business From Scratch https://podcasts.apple.com/us/podcast/amy-porterfield-how-to-start-a-successful-business/id1092751338?i=1000559312149   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Dec 21, 2022 • 35min

BONUS: Marketing Made Simple Podcast—The Best Takeaways From This Year's Top Episodes (Part 1)

If you’re feeling overwhelmed closing out 2022, you’re not alone! Many business owners and marketers feel the weight of incomplete projects, initiatives that never got started, and stress from trying to keep up with the ever-changing landscape of digital marketing. To make matters worse, you’re not even sure what to prioritize for 2023.   Instead of overworking yourself or getting paralyzed thinking about all there is to do, take a moment to take a step back with us. In this bonus episode of the Marketing Made Simple Podcast, J.J. and April present you with a “Marketing Mixtape” – the best marketing takeaways from our top episodes in 2022. Listen in to learn key marketing strategies from our top guests on the show this year to help you get clarity and inspiration going into 2023!   Re-listen to the full episodes from Part 1 of our Marketing Mixtape on Spotify or Apple Podcasts: Marketing Mixtape Part 1 Spotify Playlist https://open.spotify.com/playlist/5f2mrAgMLErv7VjcTusHVj?si=49f42532ed834ee6   Direct Links to Full Episodes on Apple Podcasts: #37: What You Need to Make Your Website Work https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #60: What You Actually Need to Know About SEO https://podcasts.apple.com/us/podcast/what-you-need-to-make-your-website-work/id1569923210?i=1000552677178   #49: The Best Way to Use Testimonials to Grow Your Business https://podcasts.apple.com/us/podcast/the-best-way-to-use-testimonials-to-grow-your-business/id1569923210?i=1000563757386   #31: How to Build Your Social Media Content Calendar https://podcasts.apple.com/us/podcast/how-to-build-your-social-media-content-calendar/id1569923210?i=1000548327400   Marketing Mixtape cover art designed by Tyler Core at TylerCoreShoots.com   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand
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Dec 19, 2022 • 21min

#103: The Best Way to Increase Revenue in the New Year

If your business didn’t make as much money as you thought it would in 2022, it’s time to perform a profitability audit. Instead of dumping more money into sales and marketing and hoping for better results, you need to take some time to evaluate the foundation of your business: the profitability of your products or services.   In today’s coaching conversation, Donald Miller coaches you one-on-one how to perform a product profitability audit. When you understand where your money is truly coming from, you’ll know which products to prioritize and which ones to eliminate. Listen in to learn how to improve your product profitability so your business can make more money in 2023.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com
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Dec 12, 2022 • 18min

#102: How to Give an Inspiring Presentation

No one wants to listen to a boring presentation – and no one wants to be a boring presenter! Yet so many presentations are either uninspiring or completely self-centered. If you fall into either of those ditches, your audience will tune you out and your message won’t get heard.   In today’s coaching conversation, Donald Miller coaches you one-on-one through the 7 parts you need to give a great presentation. If you have a big presentation coming up or want to become a better speaker, this episode is for you. Listen in to learn the 7 parts your next presentation needs to immediately win over your audience and make your message more inspiring and impactful.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Dec 5, 2022 • 30min

#101: 5 Tips for Expanding if Your Business is at Max Capacity

It’s exciting when your business reaches max capacity, but scaling your operation can be challenging. You have to continue to produce at high volume while figuring out how to build infrastructure to produce more. It can feel like a catch-22 for a busy entrepreneur. To make matters worse, you know you’re missing out on a ton of revenue because you can’t meet demand. In today’s coaching conversation, Donald Miller talks with Laura Higgins, founder of 3DayWebsites.co, where Laura and her team create websites for their clients in just 3 days. Laura’s services are in high demand and she's stuck figuring out the best way to expand production in order to keep up. Listen in as Don shares 5 tips on how to scale operations without missing a beat on current business!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Nov 28, 2022 • 26min

#100: Do You Have a Service People Need, Yet Your Business Isn’t Growing?

Are you frustrated with slow growth even though you have a service you know will help your customers? It’s frustrating when your business doesn’t take off, but it’s even more frustrating when you don’t know what you’re doing wrong! If you don’t figure out what’s holding your business back, your business won’t survive long enough to become profitable.   In today’s episode, Donald Miller talks to Aimee Bennett and Lauren Paradis, founders of Empower Postpartum Physical Therapy. Aimee and Lauren are struggling to grow their business even though they have a service that millions of women need. Listen in as Don helps them reposition their business with a new name idea, a more specific offer for their customers, and fixed pricing for their products. If you’re in a service-based industry, this episode will help you position your services as tangible products, making your customers more likely to buy so you can help more people and your business can grow!   Find out more about Empower Postpartum PT at EmpowerPostpartumPT.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Nov 21, 2022 • 22min

#99: The Quickest Way to Grow Your Business

If you’re looking to grow your business FAST, you might be surprised to learn that email marketing is one of the best ways to do that. But there’s a big problem: Most small business owners think they don’t have the time or expertise it takes to write marketing emails. In today’s episode, we’re busting that myth and helping you learn an email framework that’s doable and effective.   In today’s episode, you’ll learn from the email marketing master himself, Donald Miller. Join Don for this concentrated one-on-one masterclass where he shares the 6 emails you can send to generate sales and revenue. Not only will you learn how to write 6 money-making emails, you’ll also get 5 lead generator ideas that will help you capture your ideal customers’ email addresses. If you’re looking to grow your business and want a strategy proven to work quickly, this episode is for you!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    HIRE A STORYBRAND CERTIFIED MARKETING GUIDE TO HELP CREATE YOUR MARKETING AND MESSAGING: MarketingMadeSimple.com   GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Nov 14, 2022 • 26min

#98: Should You Bring on Investors for Your Small Business?

More often than not, small businesses need more money than their businesses are bringing in order to grow and scale. There are options like private equity, venture capital and loans that can help you take the next step. But how do you decide if bringing on an investor is best for your business?   In this episode, Donald Miller talks with Ryan Filsinger, CEO of Iron Fox Games, and walks him through the pros and cons of different investment options and helps him determine the right path for his business. If you are considering bringing on an investor, or if you're considering investing in a company yourself, this episode is for you!   Find out more about Iron Fox Games at IronFoxGames.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Nov 7, 2022 • 27min

#97: How to Make More Money Without Creating New Products

Do you have customers and a great product but aren’t seeing an increase in cash flow? You might be tempted to create a new product – which might be a good move. But before you do that, you should consider how you can make more money with what you already have! Sometimes, all you need to do is think more creatively about what you’re currently offering your customers.   In today’s coaching conversation, Donald Miller talks with Elisha Reverby, CEO and Founder of Elique Organics, a luxury plant-based skincare line. Elisha has a loyal customer base and  products people love, but needs to make more cash to keep her business going. Instead of creating a new product, Don suggests adding a subscription service and creating a bundled package to sell. Listen in to learn how these strategies could help your own business make more cash without having to create a brand new product!   Find out more about Elique Organics at EliqueOrganics.com.   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Oct 31, 2022 • 24min

#96: There’s Been A Murder! How Did This Small Business Die? (Special Halloween Episode with Don & J.J.)

Tune in for this special Halloween “whodunnit” murder mystery episode! Like so many small businesses, Penelope Featherbottom’s business has died. The doors have closed and all that’s left is the carnage of what used to be a thriving soap business. When Business Detective Dr. J.J. Peterson (host of the Marketing Made Simple Podcast) arrives on the scene, he helps Don piece together clues to solve this dreadful mystery so that it never happens to anyone else.   Was the cause of death a mission statement that nobody cared about? Or was it pushy sales tactics and a confusing marketing message? J.J. investigates the tragedy using Business Made Simple’s 6-step framework, finally uncovering the culprit that killed Penelope’s business. Listen in to discover the cause of this horror so that it never happens to you!   --   PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH THAN CAN HELP SAVE YOUR BUSINESS FROM AN EARLY DEMISE: GrowYourSmallBusiness.com   SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com   FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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