Why That Worked – Presented by StoryBrand.ai
StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Episodes
Mentioned books
Sep 18, 2023 • 26min
#140: How to Provide Health Benefits to Your Employees Without Breaking the Bank
Learn how to provide health benefits to your employees without breaking the bank. The podcast discusses the incentives misalignment in the health insurance system, alternative plans offered by the Affordable Care Act, saving money through health benefit plans, and the need for alternative plans when facing rate increases. The importance of health benefits as a recruitment and retention tool for small businesses is highlighted.
Sep 11, 2023 • 24min
#139: Kristi Herold—The Importance of Having More Fun at Work
This podcast explores the benefits of incorporating play and fun into the workplace, including improved team dynamics and employee retention. The guest, Kristi Herold, discusses the evolution of her business from adult recreational sports leagues to virtual events and corporate team building. The importance of exercise and play in corporate relationships is highlighted, along with strategies for workplace fun and team bonding.
Sep 4, 2023 • 20min
#138: How to Become a Business Consultant
Learn how three business professionals built successful consulting businesses by becoming Business Made Simple Certified Coaches, overcoming struggles, and utilizing resources. Gain insights into marketing and selling small businesses, benefits of integrating Business Made Simple, and the opportunity to become a business coach. Apply for the Certified Coach program and access a checklist for building a thriving coaching business.
Aug 28, 2023 • 33min
#137: Could You Turn Your Hobby Into a Career By Teaching Others?
Learn how to turn your hobby into a profitable business by teaching others. Nicole Burke shares her journey of starting a successful gardening coaching and consulting business. Discover tips for finding clients, building relationships, and creating products to monetize your passion.
19 snips
Aug 21, 2023 • 33min
#136: Rory Clark—A New Way to Approach Your Sales Conversations
This episode explores a new approach to sales conversations, focusing on understanding customer pain points, considering alternatives, and closing sales predictably. The chapter also discusses the value of AI-powered tools, connecting with people, and differentiating from competitors.
Aug 18, 2023 • 9min
Challenge #10 – Join Small Business Flight School
In this podcast, the host discusses the importance of optimizing your business like a machine. They highlight the benefits of joining Small Business Flight School, including reduced stress, vacations, and increased value for investors. By joining, you can access videos, workbooks, and monthly Zoom calls to help double your revenue.
Aug 17, 2023 • 6min
Challenge #9 – Put Yourself on a Salary
Learn the benefits of putting yourself on a salary as a business owner to better manage and save money. Discover how this practice can help you balance personal finances and allow your business to thrive. Find out why establishing a salary is crucial for managing expectations, ensuring sufficient funds for growth, and avoiding hindering business expansion.
Aug 16, 2023 • 7min
Challenge #8 – Work on The Right Things
Learn how to increase productivity by working on the right things through setting and following through on strategic priorities. Improve productivity and clarity in remote work, and understand the benefits of clear priorities and regular meetings in a remote work environment.
9 snips
Aug 15, 2023 • 7min
Challenge #7 – Stop “Selling” and Start Talking About The Customer’s Problems
Learn how to have more natural sales conversations by focusing on the customer's problems and the solutions your product provides. Discover the importance of highlighting the problems your top products solve and creating an internal campaign to get everyone talking about them.
Aug 14, 2023 • 10min
Challenge #6 – Build Your Credibility
Learn how customer testimonials can boost your business and the struggles people face in collecting and sharing them, get tips on capturing and distributing customer testimonials through Zoom calls, create effective testimonials and reviews by asking pointed questions, gain insights on building credibility and using customer testimonials from a CEO, and discover how to increase visibility and revenue through strategic distribution while collecting customer testimonials.
