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In this podcast episode, Donald Miller emphasizes the importance of understanding why people actually buy products. He suggests a unique approach to sales conversations that focuses on problem-solution alignment rather than traditional sales techniques. Miller advises listeners to create a list of their top five to ten products and write one to three words that describe the problem each product solves. By articulating the problem and emphasizing it during conversations, salespeople can trigger purchases and sell more effectively. Miller recommends spending 95% of the conversation time on the problem and only 5% on the solution, as people are more likely to buy when they feel understood.