Why That Worked – Presented by StoryBrand.ai
Challenge #6 – Build Your Credibility
Aug 14, 2023
Learn how customer testimonials can boost your business and the struggles people face in collecting and sharing them, get tips on capturing and distributing customer testimonials through Zoom calls, create effective testimonials and reviews by asking pointed questions, gain insights on building credibility and using customer testimonials from a CEO, and discover how to increase visibility and revenue through strategic distribution while collecting customer testimonials.
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Quick takeaways
- Capturing and sharing customer testimonials can significantly impact revenue by increasing credibility and influencing purchasing decisions.
- To create compelling customer testimonials, reach out to customers directly, schedule Zoom interviews, ask pointed questions, and edit the interviews to showcase positive experiences.
Deep dives
The Power of Customer Testimonials
Capturing and sharing customer testimonials can significantly impact revenue. To collect testimonials, reach out directly to customers who have had positive experiences and ask to schedule a Zoom call for an interview. During the interview, ask pointed questions or have them repeat after you to elicit specific sound bites. Once you have gathered testimonials from multiple customers, you can edit the interviews and create a promotional video. This video can be used on various platforms such as Amazon pages, landing pages, and email collaterals, increasing the chances of potential customers seeing it and boosting revenue.
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