Learn how customer testimonials can boost your business and the struggles people face in collecting and sharing them, get tips on capturing and distributing customer testimonials through Zoom calls, create effective testimonials and reviews by asking pointed questions, gain insights on building credibility and using customer testimonials from a CEO, and discover how to increase visibility and revenue through strategic distribution while collecting customer testimonials.
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Quick takeaways
Capturing and sharing customer testimonials can significantly impact revenue by increasing credibility and influencing purchasing decisions.
To create compelling customer testimonials, reach out to customers directly, schedule Zoom interviews, ask pointed questions, and edit the interviews to showcase positive experiences.
Deep dives
The Power of Customer Testimonials
Capturing and sharing customer testimonials can significantly impact revenue. To collect testimonials, reach out directly to customers who have had positive experiences and ask to schedule a Zoom call for an interview. During the interview, ask pointed questions or have them repeat after you to elicit specific sound bites. Once you have gathered testimonials from multiple customers, you can edit the interviews and create a promotional video. This video can be used on various platforms such as Amazon pages, landing pages, and email collaterals, increasing the chances of potential customers seeing it and boosting revenue.
The Importance of Editing and Distribution
While collecting testimonials may seem daunting, it is worth hiring someone to help with recording, editing, and production. By editing the interviews and selecting the most impactful sound bites, you can create a compelling video that showcases customers' positive experiences with your product. Once the video is ready, it should be strategically distributed and placed where customers are most likely to make a purchase. Prioritize platforms like Amazon or landing pages, since they are closer to the point of purchase and can have a direct impact on revenue.
Overcoming Obstacles and Staying Committed
Creating customer testimonials may face obstacles, but it is important not to quit. Forces in the universe may work against your efforts because they understand the revenue-boosting potential of testimonials. Stay committed and persevere to gather and share testimonials. Remember that you deserve a compelling reel that highlights the lives you've impacted. Despite the challenges, this process can help your business thrive and finish the year with increased revenue.
Did you know that 95% of people say that reviews or testimonials influence their purchasing decisions? That’s why it’s so important for businesses to utilize testimonials throughout all of their marketing – but many businesses forget to ask them!
It’s Day 6 of the Double Your Revenue Challenge, and in today’s episode, Donald Miller challenges you to interview one customer for a testimonial. When you capture someone’s story about how your product made their life better and share it with your audience, your credibility goes through the roof. Tune in now to learn specific tips on capturing compelling testimonials!
If you’re looking for comprehensive training and ongoing weekly coaching to help you double your business’s revenue, join Small Business Flight School.
During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.
Offer expires August 18, 2023.
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