The StoryBrand Podcast Challenge #6 – Build Your Credibility
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Aug 14, 2023 Learn how customer testimonials can boost your business and the struggles people face in collecting and sharing them, get tips on capturing and distributing customer testimonials through Zoom calls, create effective testimonials and reviews by asking pointed questions, gain insights on building credibility and using customer testimonials from a CEO, and discover how to increase visibility and revenue through strategic distribution while collecting customer testimonials.
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Testimonials Drive Credibility And Sales
- Testimonials are highly influential yet often missing because businesses fail to capture them.
- Collecting and resharing customer stories directly increases credibility and sales.
Record Focused Customer Interviews
- Reach out to customers who left positive comments and schedule a short Zoom to record their story.
- Ask pointed, finish-the-sentence questions to capture short, usable sound bites.
Use Leading Questions For Sound Bites
- Use leading questions or have the customer repeat a sentence starter to avoid rambling.
- Capture concise statements like "I read your book and it helped me..." to create clean sound bites.