How can curiosity make you a billionaire? Kipp and Kieran dive into the world of curiosity and how it actually pays big bucks to be curious, the importance of domain expertise > management skills, real-life examples of people who turned their curiosity into billion-dollar businesses, and capitalizing on trends.We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod If you like this episode, check out our episode on how 2x2s can transform your business https://link.chtbl.com/bp45OmT5 Links Mentioned:Mr. Beast on My First Million https://www.mfmpod.com/mrbeast-i-obsess-every-second-of-every-day-until-i-have-a-mental-breakdown-with-hasan-minhaj/ Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!Links Mentioned: Degenerate Apes https://www.degenape.academy/ Blank Soles https://www.blanksoles.com/  Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972  We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you grow a podcast from 0-70k monthly downloads in 6 months? Kipp and Kieran take YOU behind the scenes of what works and what doesn’t when growing a podcast - how we found an unfair advantage to grow, what you need to do to launch your own podcast, and how we’re improving our next strategy.Shoutout to Akseli and PRPro1286 for their reviews/questions! Do YOU want to be the next featured listener? Leave a review on Apple Podcasts and we may feature you next.We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What the heck is a framework and how will it change your life? Kipp and Kieran give you 3 crucial frameworks that YOU can use as your playbook to grow your business - on how to get aligned with your team, how you can go to market, and how to hire and build your team for success.Links mentioned: Spotify’s framework https://blog.crisp.se/2016/06/08/henrikkniberg/spotify-rhythm Brian’s 4 growth frameworks https://www.reforge.com/the-road-to-100m Article by Julia Stiglitz https://medium.com/gsv-ventures/a-startup-hiring-framework-f451fdd8f6d9  If you like this episode, be sure to check out our related episodes (perfect for your next binge-listen):EP 47 on 10 First Principles That Will Change Your Business & Life https://link.chtbl.com/-XYDzcSa We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How can you use your budget to become a top player in your category? Kipp and Kieran dive into how you can do marketing across a different range of budgets ($1k-$10m), the best marketing strategy for under $5, what you need to continue to perfect at every stage, when to invest in your content, and more!Links Mentioned: Tribe Scaler https://tribescaler.com/  Runway https://runwayml.com/  Ship30for30 https://www.ship30for30.com/  We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed ➡️ https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

What’s the difference between an audience vs. a community? Greg Isenberg (Co-Founder/CEO at Late Checkout) joins the show to discuss what a community-based product is, why community is a better business model, real companies who utilize token technology to build loyalty, and more!Who is Greg Isenberg?Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.Check out Greg’s work! Late Checkout https://latecheckout.studio/ Twitter https://twitter.com/gregisenberg LinkedIn https://www.linkedin.com/in/gisenberg/ We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How can NFTs be supplemental to your business? Kipp and Kieran are joined by Katie Chen (CEO/Co-Founder at Kairos) to chat all things NFTs - future use cases for your business, how you can use NFTs to create more loyalty around your customers/employees, and how this tokenized technology will bring more ownership to your users, and more!Who is Katie Chen?Katie Chen is the CEO and co-founder Kairos, a company creating a suite of no-code tools to enable creation, publishing, selling and adoption of NFTs for the masses. Previously, they have lead product design at Airbnb and Slack. Check out Katie’s work! Kairos http://kairos.art Twitter https://twitter.com/8apixel  LinkedIn https://www.linkedin.com/in/katiepchen/ We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, do things in a counterintuitive way, find the commonalities, and how YOU can apply these principles to transform your business and everyday life.Which principle resonated most with you? Tweet us or leave us a review on Apple Podcasts and let us know what you think!LinksDr. Lex Friedman on Huberman Lab Podcast https://hubermanlab.com/dr-lex-fridman-machines-creativity-and-love/ We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a market with messaging discipline, how to think about investing in PR, how to approach your influencer strategy, how to know if your PR is ACTUALLY working, and more!Links: MironkoProductions.com IG: https://www.instagram.com/MIRONKOPRODUCTIONS/ Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe in your purpose before your product, measure the long-term community-driven investments, and more!Who is Patrick Woods?Patrick is co-founder and CEO of Orbit, the leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest-growing businesses to leverage the power of community. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas.Check out Patrick’s work! LinkedIn: https://www.linkedin.com/in/patrickjwoods/  Twitter: https://twitter.com/patrickjwoods  Thank you for tuning into Marketing Against The Grain!Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.We really appreciate your support.Host Links:Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.