Marketing Against The Grain

Join May Habib, CEO and co-founder of Writer, as she delves into the future of marketing in the AI era. With her extensive background in AI-driven language generation, she highlights how AI transforms marketers into innovative creators. May shares crucial traits of early adopters, emphasizing the importance of impatience and adaptability. The conversation touches on navigating the shift from traditional search to language models, underscoring strategies for personalized content and enhanced customer experiences. Discover how to thrive in this evolving landscape!

The hosts delve into the surprising failures of the first act of AI and the groundbreaking potential of its second act. They explore the significance of customer retention in tech, emphasizing how AI can enhance personalized experiences. The influence of creators, like Mr. Beast, on business dynamics is discussed, shedding light on traditional models adapting to new trends. Furthermore, advancements such as GPT-4 Vision are highlighted for their transformative impact on digitization, accessibility, and strategic growth in the competitive digital landscape.

Discover the groundbreaking upgrades of GPT-4 and how they're set to revolutionize user interaction with AI. Learn about Spotify's innovative partnership with OpenAI that makes podcasts more accessible through voice translation. The discussion dives into the rapid evolution of AI, prompted by substantial investments from tech giants, and forecasts exciting changes in marketing strategies. Get insights on how these advancements will reshape storytelling and engage audiences like never before.

The podcast dives into the escalating AI rivalry between Google and OpenAI, focusing on Google's impressive Bard extensions and its Gemini AI model. Discussions reveal how Google's vast data resources, especially from YouTube, give it a competitive edge. Legal implications and market reshaping tendencies also come into play. Humor punctuates the analysis as the hosts recommend some entertaining podcasts while poking fun at rivalry dynamics in the tech world.

Dive into the five crucial rules that even seasoned marketers often overlook for attracting customers. Discover smart strategies for optimizing website conversions and utilizing automation for lead follow-up. Learn how referral programs can amplify your reach while keeping customer satisfaction in check. The focus is on actionable steps that drive sustainable growth across any business. Tune in for insights that can transform your marketing game!

Gabriel Hubert, Co-founder of Dust and former product leader at Stripe, dives into the transformative power of AI for knowledge workers. He discusses the balance of control versus efficiency in AI adoption and highlights the need for teams to adapt to new tools. The conversation explores how AI can revolutionize business problem-solving and enhance team dynamics through personalized communication. Gabriel also emphasizes the importance of equipping workers with the skills necessary to navigate the evolving landscape of AI in the workplace.

Discover a million-dollar framework for growing your online brand! The hosts explore the art of exclusive storytelling, emphasizing how to engage your audience by making them feel in-the-know. They share reflections from a recent live performance, including humorous insights and a playful rivalry. Dive into actionable takeaways for team dynamics and leadership, and explore the importance of emotional storytelling in creating impactful experiences. Plus, enjoy recommendations for other engaging podcasts to enrich your listening journey!

Discover how to thrive in an AI-driven world where 2 out of 3 jobs are at risk. Embrace a 'paranoid optimist' mindset to leverage AI's benefits while staying aware of its challenges. Explore the evolving role of AI in content creation and the need for authenticity to distinguish your brand. Learn the importance of personality and storytelling in marketing success. Finally, gain insights into navigating rising customer acquisition costs and enhancing user engagement through innovative AI tools.

Discover the savvy marketing strategies of stars like Taylor Swift, who turned her Eras Tour into a billion-dollar success through innovative engagement techniques. Explore how the authenticity of politicians and celebrities resonates with audiences, while humor and storytelling keep brands relevant in today’s internet culture. Hear an inspiring story of kindness from a UFC fighter, showcasing the power of emotional connections in marketing. Finally, learn how icons like Conor McGregor and P. Diddy have built thriving spirits brands by leveraging their fame.

Marketing costs have surged by 108% in the past decade, raising concerns for customer acquisition. The importance of B2B creators is emphasized as key players in navigating challenges. The conversation tackles the pitfalls of comparing oneself to competitors and the necessity for accountability among marketers. Listeners learn about the dangers of consensus in decision-making and the vital nature of difficult conversations in business, linked to higher customer acquisition success. Humor and sports anecdotes weave through the insightful discussion.