Marketing Against The Grain The Biggest Marketing Mistake 99% Of Companies Make (#153)
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Sep 5, 2023 Marketing costs have surged by 108% in the past decade, raising concerns for customer acquisition. The importance of B2B creators is emphasized as key players in navigating challenges. The conversation tackles the pitfalls of comparing oneself to competitors and the necessity for accountability among marketers. Listeners learn about the dangers of consensus in decision-making and the vital nature of difficult conversations in business, linked to higher customer acquisition success. Humor and sports anecdotes weave through the insightful discussion.
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The CAC Squeeze
- Customer acquisition costs are rising while product prices are falling due to competition.
- This creates a difficult situation for businesses, emphasizing the need for a sustainable customer acquisition strategy.
Disciplined Marketing
- In a world with increasing customer acquisition costs, discipline in marketing is crucial.
- Invest in the right types of marketing to avoid killing your margins.
Invest in B2B Creators
- Invest in focused B2B creators as a strategy for growth.
- Creators can help navigate the changing marketing landscape and rising customer acquisition costs.