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Marketing Against The Grain
The Biggest Marketing Mistake 99% Of Companies Make (#153)
Sep 5, 2023
32:26
Snipd AI
Exploring the challenges of customer acquisition cost and the importance of investing in B2B creators. Discussing different channels for content distribution and monetization. Exploring the power of a level playing field and individualistic decision making in marketing. Discussing the flaws of 360 reviews and sharing thoughts on American football.
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Quick takeaways
- The cost of marketing has increased significantly over the past 10 years, creating a challenge for businesses in terms of customer acquisition costs, while the cost of products continues to decrease due to competition.
- B2B creators can offer a solution to the rising cost of customer acquisition by generating unique and engaging content across various platforms, such as YouTube and LinkedIn, with high distribution and easy monetization.
Deep dives
The Rising Cost of Customer Acquisition
The podcast episode starts by highlighting the significant increase in the cost of marketing over the past 10 years, which poses a challenge for businesses. The cost to acquire a customer has gone up by 108%, while the cost of products continues to decrease due to competition. This disparity is attributed to the rapid growth in the number of people doing marketing, without a proportional increase in the number of marketing channels available. The episode emphasizes the importance of analyzing the lifetime value of customers and explores potential solutions to this problem.
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Listen to the best highlights from the podcasts you love and dive into the full episode