Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)
Sep 14, 2023
21:33
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Steven Bartlett, host of the 'Diary of a CEO' podcast, shares his framework to get +35 million downloads a month. The podcast discusses the power of creating a simple and brandable framework, structuring value for your audience, and making your audience feel part of 'the secret'.
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Quick takeaways
Including actionable takeaways in content creation is crucial for providing real value to the audience.
Fostering a sense of exclusivity and inclusion within the audience enhances the impact of storytelling.
Deep dives
Stephen Bartlett's Powerful Storytelling Formula
Stephen Bartlett, a successful content creator with millions of podcast downloads, has a powerful storytelling formula that he showcased at Inbound. One key element of his formula is the use of clear and concise frameworks to present his points, making it easy for the audience to understand and remember. He emphasizes the importance of branding these frameworks and keeping them simple. Bartlett also excels at bringing his ideas to life through compelling stories, often told from the perspective of famous personalities. This helps the audience connect emotionally and internalize the message. Additionally, Bartlett consistently ensures that each segment of his content ends with an actionable takeaway, providing the audience with practical steps they can implement in their own lives or businesses. Lastly, Bartlett masterfully makes the audience feel like they are part of an inner circle, sharing valuable insights that most people are not privy to. This sense of exclusivity and belonging adds to the overall impact of his storytelling formula.
The Importance of Actionable Takeaways
Stephen Bartlett's formula highlights the significance of including actionable takeaways in content creation. Merely providing advice is not enough; it should be accompanied by specific, prescriptive actions that the audience can implement and measure the impact of. Bartlett emphasizes the need for clarity in these takeaways, ensuring that it is easy to articulate whether the action has been taken and whether it has been successful or impactful. This helps the audience gauge their progress and motivates them to apply the advice given. By incorporating actionable takeaways, content creators can leave a lasting impression and provide real value to their audience.
The Power of Making the Audience Feel Part of a Secret Club
Stephen Bartlett's storytelling formula also involves fostering a sense of exclusivity and inclusion within the audience. By presenting ideas that challenge popular opinion or conventional wisdom, Bartlett makes the audience feel as though they are part of an inner circle that possesses special knowledge or insights. This sense of being in on a secret creates a stronger connection and engagement with the content. It makes the audience feel that by following Bartlett's advice, they will gain an advantage over the rest of the world. This technique adds an element of motivation and empowerment to the storytelling experience, enhancing the overall impact on the audience.
People don’t want advice, they want a prescriptive thing to do.
Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple framework, how to structure value for your audience, and the power of making your audience feel like they’re in on “the secret.”