Marketing Against The Grain

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

Oct 5, 2023

Join May Habib, CEO and co-founder of Writer, as she delves into the future of marketing in the AI era. With her extensive background in AI-driven language generation, she highlights how AI transforms marketers into innovative creators. May shares crucial traits of early adopters, emphasizing the importance of impatience and adaptability. The conversation touches on navigating the shift from traditional search to language models, underscoring strategies for personalized content and enhanced customer experiences. Discover how to thrive in this evolving landscape!

36:00

Episode guests

May Habib

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Marketers need to embrace AI as a tool to become creators and produce high-quality content more efficiently.

Early adopters who are impatient and act quickly to master the most obvious AI opportunities have a significant advantage in the AI era.

Deep dives

AI Winners and Losers

In this podcast episode, the hosts discuss who the winners and losers of the AI era are. They highlight that every platform shift has winners and emphasize the importance of being on the winners podium. They bring in the founder of an AI company that has raised $100 million in capital and share her opinionated thoughts on who will win and lose in this AI era. They highlight the importance of being at the intersection of art, science, and AI tools, as well as the need for marketers to become creators. They also discuss the impact of AI on content marketing and the evolving role of marketers as original thinkers. Lastly, they talk about the future of customer experience and the importance of providing highly personalized and customized experiences through AI concierges.

Intro

2min

AI's Impact on Marketing and Knowledge Work

8min

Harnessing Impatience: The Key Traits of Early Adopters in AI Marketing

5min

Evolving Roles in Marketing and Creation

9min

Navigating the Shift from Traditional Search to Language Models in Marketing

2min

Navigating AI-Driven Marketing

11min

AI turns every marketer into a creator.

Kipp and Kieran are joined by May Habib (CEO and Co-Founder of Writer) to dive into the transformative impact that AI has on marketing and content creation. Learn more on how to win in the new era of AI, how content marketing has evolved (and turned marketers into creators), what early adopters of AI have in common, and the new breed of marketers.

About May Habib

May Habib is CEO and co-founder of Writer, a generative AI platform for the enterprise. With proprietary foundation models and a customizable application layer, Writer supports generative AI use cases across marketing, support, product, HR, and more.

May has worked in NLP and ML for 10 years, and before Writer she founded and built Qordoba, a machine translation and localization software company. She is an expert in AI-driven language generation, AI-related organizational change, and the evolving ways we use language online.

She sits on the board of TechWadi, an organization that bridges MENA-based entrepreneurs with Silicon Valley-based VC and talent networks, and is a MELI Fellow with the Aspen Institute

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