Marketing Against The Grain

AI CEO Reveals 3 Ways Marketers Can Win In The AI Era | May Habib (#162)

Oct 5, 2023
Guest
May Habib
Join May Habib, CEO and co-founder of Writer, as she delves into the future of marketing in the AI era. With her extensive background in AI-driven language generation, she highlights how AI transforms marketers into innovative creators. May shares crucial traits of early adopters, emphasizing the importance of impatience and adaptability. The conversation touches on navigating the shift from traditional search to language models, underscoring strategies for personalized content and enhanced customer experiences. Discover how to thrive in this evolving landscape!
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INSIGHT

Degrees of Winning

  • The AI era is less about winners and losers, but rather degrees of winning and speed of adoption.
  • Instantaneous ROI from AI makes it difficult to quantify, but early adopters experience significant advantages.
ANECDOTE

Compounding Advantages of AI

  • Early AI adopters at Writer, like Anna at Kimball, demonstrate the compounding advantages of AI.
  • Starting with automating top-of-funnel content led to unexpected applications in sales enablement.
INSIGHT

Fast Movers and Content Creation

  • Fast movers in AI gain a significant advantage, while laggards face rapid commoditization.
  • AI empowers marketers to become creators, increasing the importance of content creation.
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