Marketing Against The Grain

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

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Sep 28, 2023
Discover the groundbreaking upgrades of GPT-4 and how they're set to revolutionize user interaction with AI. Learn about Spotify's innovative partnership with OpenAI that makes podcasts more accessible through voice translation. The discussion dives into the rapid evolution of AI, prompted by substantial investments from tech giants, and forecasts exciting changes in marketing strategies. Get insights on how these advancements will reshape storytelling and engage audiences like never before.
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INSIGHT

Multimodal GPT-4's Impact

  • Multimodal GPT-4 analyzes images, enabling interactive problem-solving.
  • This makes how-to videos and traditional searches partially obsolete.
ANECDOTE

Bike Seat Example

  • Kipp Bodnar shares a relatable example of feeling unequipped to lower a bike seat.
  • GPT-4 Multimodal offers expert guidance, eliminating this knowledge gap.
ANECDOTE

Dyson Vacuum Challenge

  • Kipp Bodnar discusses the limitations of YouTube tutorials for specific product models, like his Dyson.
  • Multimodal GPT-4 provides tailored instructions for unique situations.
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