Intro

Marketing's next frontier is here, thanks to GPT-4.

Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of GPT-4's multimodal capabilities, how it will completely transform marketing, and the industry implications it will have.

Mentions

• OpenAI https://openai.com/ 
• GPT-4 https://openai.com/research/gpt-4 
• Thread by Rowan Cheung https://twitter.com/rowancheung/status/1706303752532287622
• GPT's speech-to-text tweet https://twitter.com/rowancheung/status/1706309042652491800
• HubSpot https://www.hubspot.com/ 
• Amazon https://www.amazon.com/ 
• Anthropic https://www.anthropic.com/ 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.