Marketing Against The Grain How AI Will Save Your Business From A High Churn Rate (#161)
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Oct 3, 2023 The hosts delve into the surprising failures of the first act of AI and the groundbreaking potential of its second act. They explore the significance of customer retention in tech, emphasizing how AI can enhance personalized experiences. The influence of creators, like Mr. Beast, on business dynamics is discussed, shedding light on traditional models adapting to new trends. Furthermore, advancements such as GPT-4 Vision are highlighted for their transformative impact on digitization, accessibility, and strategic growth in the competitive digital landscape.
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Retention Challenges in AI Apps
- AI apps struggle with user retention, hindering their long-term success.
- The median one-month retention for AI-first companies is significantly lower than established consumer apps.
Character.AI's Unexpected Success
- Character.AI, a platform for creating and interacting with chatbots, demonstrates surprisingly high user engagement.
- Users spend an average of two hours within the app, highlighting its unique appeal.
Stay Updated on AI
- Follow McKay Wrigley to stay informed about AI advancements and trends.
- Explore multimodal AI tools like GPT-4 Vision to witness their transformative potential.
