Marketing Against The Grain

How AI Will Save Your Business From A High Churn Rate (#161)

Oct 3, 2023

30:41

Snipd AI

The podcast explores the failures and potential of generative AI in its second act, highlighting mind-blowing use cases. It discusses the winners and losers in the AI industry, the weaknesses of generative AI, and the rise of consumer creators in software products. The hosts delve into the power of customization and advancements in AI infrastructure, as well as Open AI's advantages, AGI rumors, and the benefits of internet browsing in chat GPT.

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Quick takeaways

Retention is crucial for building remarkable AI companies, and creating something of value on a regular basis is essential.

First-gen AI companies have lower one-month retention rates compared to non-AI companies, highlighting the importance of engaging users and focusing on daily active users.

Deep dives

The First Hype Cycle of Generative AI: Winners and Losers

The podcast episode discusses the first act of generative AI and highlights that while there were some winners, there were also numerous failures. The apps that saw success, such as chat GPT and character.ai, demonstrated high engagement and generated significant revenue. However, one of the main challenges for AI companies has been finding use cases that are sticky and retain user interest. The episode emphasizes that retention is crucial for building remarkable companies and suggests that companies need to create something of value to users on a daily, weekly, or monthly basis.

Introduction

2min

Winners and Losers in the AI Industry

7min

AI Chat GPT, Copy and Paste Era, and Commoditization of Products

6min

The Rise of Consumer Creators and the Impact on Software Products

4min

The Power of Customization and the Second Act of AI

3min

Open AI's Advantages, AGI Rumors, and Internet Browsing in Chat GPT

9min

The first act of AI may have been a bigger failure than you may think.

Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-level use cases in the second act of AI, how Sam Altman is copying Elon’s playbook, and the concept of a 2x2 matrix on ambition vs. laziness in leadership.

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