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Marketing Against The Grain
5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Sep 7, 2023
31:43
Snipd AI
Learn how celebrities like Taylor Swift, young politicians, Ryan Reynolds, and The Rock utilize marketing strategies to grow their businesses. Topics include album packaging, creating an emotional connection, humor in marketing, and leveraging marketing skills for business growth.
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Quick takeaways
- Taylor Swift's exceptional marketing and business skills are evident in her ability to maximize revenue at every step, from albums to concerts to merchandising.
- Jimmy Buffett's success in building a lifestyle brand lies in his deep understanding of his audience's needs and aspirations.
Deep dives
T-Swift's Business Genius and Pricing Strategy
Taylor Swift's recent tour brought in $1 billion in the US alone. What sets her apart is her pricing and packaging genius. She offered VIP tickets with exclusive perks, recorded a show for an in-movie theater experience, and syndicated her concert to reach a wider audience. Taylor Swift's ability to maximize revenue at every step, from albums to concerts to merchandising, showcases her exceptional marketing and business skills.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode