Marketing Against The Grain 5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Sep 7, 2023
Discover the savvy marketing strategies of stars like Taylor Swift, who turned her Eras Tour into a billion-dollar success through innovative engagement techniques. Explore how the authenticity of politicians and celebrities resonates with audiences, while humor and storytelling keep brands relevant in today’s internet culture. Hear an inspiring story of kindness from a UFC fighter, showcasing the power of emotional connections in marketing. Finally, learn how icons like Conor McGregor and P. Diddy have built thriving spirits brands by leveraging their fame.
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Taylor Swift's Eras Tour Success
- Taylor Swift's Eras Tour brought in $1 billion in the US alone, featuring songs from all her re-recorded albums.
- She offered tiered pricing, from expensive VIP packages to a cinematic experience, maximizing revenue.
Pricing and Packaging
- Create a pricing tier for every segment of your target audience to maximize revenue.
- Own all aspects of your business, from merchandise to experiences, to increase profit margins.
Jimmy Buffett's Lifestyle Brand
- Jimmy Buffett built a billion-dollar empire by understanding his audience's desire for escapism.
- He extended his music career into restaurants, retirement homes, and hotels, all catering to his fan base.