5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)
Marketing Against The Grain
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Adapting Brands to Internet Culture
This chapter explores how brands must evolve to engage effectively with internet culture, emphasizing humor and storytelling similar to successful creators. It discusses the potential for celebrities to leverage their influence in various sectors, including subscription services for comedy content and traditional B2B markets. The conversation highlights the importance of owning media channels and managing digital assets to create a unified distribution strategy for expanded audience reach.
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