Marketing Against The Grain How To Guarantee AI Won’t Replace You (#155)
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Sep 12, 2023 Discover how to thrive in an AI-driven world where 2 out of 3 jobs are at risk. Embrace a 'paranoid optimist' mindset to leverage AI's benefits while staying aware of its challenges. Explore the evolving role of AI in content creation and the need for authenticity to distinguish your brand. Learn the importance of personality and storytelling in marketing success. Finally, gain insights into navigating rising customer acquisition costs and enhancing user engagement through innovative AI tools.
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AI Chat's Impact
- AI is creating a new category of content consumption: AI chat.
- This shift creates both winners and losers, emphasizing the importance of adapting to the changing landscape.
The Paranoid Optimist
- Adopt a "paranoid optimist" mindset: be positive about AI's potential but also aware of its risks.
- This approach enables you to play offense and capitalize on new opportunities while mitigating potential downsides.
The New Marketer
- Marketing is evolving from a creative discipline to one blending creativity, science, and AI tools.
- This shift requires marketers to adapt and integrate AI tools into their skillset to stay competitive.