Marketing Against The Grain

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

24 snips
Sep 21, 2023
Dive into the five crucial rules that even seasoned marketers often overlook for attracting customers. Discover smart strategies for optimizing website conversions and utilizing automation for lead follow-up. Learn how referral programs can amplify your reach while keeping customer satisfaction in check. The focus is on actionable steps that drive sustainable growth across any business. Tune in for insights that can transform your marketing game!
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ADVICE

Consistent Messaging

  • Improve website conversion rates by ensuring a consistent message from discovery to website experience.
  • Align ad copy with landing page messaging to avoid customer confusion and drop-off.
ADVICE

Valuable Offers

  • Focus on offering compelling value propositions on your landing pages.
  • Offer something 10x more valuable than anything else available online to drive conversions, regardless of design.
ADVICE

Faster Lead Follow-up

  • Automate lead follow-up using chatbots and personalized emails from sales reps.
  • Implement sales SLAs for prioritizing hot leads to ensure immediate engagement within a set timeframe.
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