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Marketing Against The Grain
Marketing Basics 99% Of Businesses Don’t Get Right (#158)
Sep 21, 2023
22:13
Snipd AI
Learn the five essential strategies for acquiring more customers and achieving sustainable growth. Topics include optimizing website conversion rates, improving lead follow-up and customer acquisition, leveraging organic search and paid advertisements, and the power of video content and five essential rules for getting more customers.
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Quick takeaways
- Improving website conversion rates through consistent messaging and seamless user experience.
- Follow-up quickly on leads to increase customer acquisition.
Deep dives
Improving Website Conversion Rate
Improving website conversion rates is crucial for getting more customers. A consistent message and flow from the discovery of your website should be maintained throughout the website experience. This includes aligning your advertising copy with your landing pages to ensure a seamless experience for visitors. Additionally, providing a valuable offer that is 10 times more valuable than what they can find elsewhere can significantly boost conversion rates.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode