In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates. LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/ Twitter: https://twitter.com/vahebagdasar Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats? 02:54 Subscription is the biggest revenue stream for CoinStats 04:10 How to define the most profitable pricing options for subscription apps 10:39 How to test subscription duration 12:40 Paywall and onboarding A/B testing 14:27 Crucial A/B hypotheses to test 17:45 Video paywall that converts 23:49 Retention tips

In this engaging discussion, Jesse Lempiäinen, CEO and Co-Founder of Geeklab, shares his expertise in app optimization. He unveils the art of A/B testing to gauge user interest before app development. Jesse highlights key metrics to enhance performance and the significance of testing elements like names and screenshots. He also dives into the challenges indie developers face with app store custom pages and shares insights on market trends and effective advertising strategies, especially on platforms like Facebook and TikTok.

In this episode, we explore influencer marketing for subscription apps. Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter. Feel free to contact Kristina if you are interested in influencer marketing: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko k.nikeenko@zorka.agency We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more: 01:28 How to find relevant influencers to promote your app? 04:20 What is more expensive: to use 3rd party tools and marketplaces or hire agency 05:08 How to define the goal for influencer marketing campaigns: brand awareness, performance, subscription metrics-oriented campaigns 7:43 Should you support influencer campaigns with other paid channels 8:30 Do you have rights to the creatives created by the blogger 9:50 The most effective platforms for Influencer marketing 11:20 How to use incentives for influencer marketing campaigns - promo codes, ruffles, etc 12:56 Successful influencer marketing campaigns examples 15:00 Does it worth using influencer campaigns while launching an app? 16:33 How to attribute influencer marketing campaigns? 18:25 The ideal budget for influencer marketing campaigns and how often to launch 20:29 Performance marketing vs. Influencer marketing: audiobooks case 24:00 Always check bloggers for fake subscribers

Manson Chen, former growth marketer at Calm and Cash App, is now the founder of Parabolica agency. In this discussion, he reveals the secrets to successful ad creatives for mobile apps. Manson emphasizes the importance of testing dozens of ad creatives weekly to fine-tune performance. He shares insights on utilizing generative AI tools to enhance creativity and production efficiency. Additionally, he discusses the impact of Apple's tracking changes on ad strategies and how these lessons apply differently to subscription and FinTech apps.

Karan Tibdewal, a Growth Consultant Expert specializing in Mobile Retention, shares his insights on user retention and monetization strategies for successful apps. He discusses the impressive 27% improvement in win-back campaign results and key channels for reactivation efforts. Karan emphasizes the power of actionable push notifications and showcases effective win-back examples from Spotify and Duolingo. He also delves into CRM tool recommendations and how tailored strategies can dramatically increase revenue, helping businesses combat subscription churn effectively.

02:30 - Google Analytics vs. Amplitude: what's the difference 10:30 - the value of reverse trials 12:20 - Product-Led Growth and why marketers are shifting to product 19:41 - longevity of trial is critical 21:20 - analytics plus experimentation is a recurring loop to make your product better 25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention) 32:00 - BeReal uses Amplitude to improve their app https://amplitude.com/startups

Bruno Rocha is an iOS developer at Spotify. Bruno also develops the Burnout Buddy app as an indie developer. The app aims to prevent smartphone addiction.  Check the app here https://burnoutbuddy.io/  Follow Bruno Twitter https://twitter.com/rockbruno_  and check out his blog https://swiftrocks.com/  01:20 coming up with the idea for Burnout Buddy app  3:50 iOS 16 API enabling control over the iPhone from an app  6:00 indie app monetization thoughts  08:11 why subscriptions are more fair monetization strategy for both sides - developers and users  11:27 advice to indie developers   16:00 how app size and startup time is linked to user retention   20:00 tracking app crashes and thoughts on using 3rd party SDKs

Lorenzo Rossi, an expert in mobile application onboarding strategies, discusses the crucial role onboarding plays in user retention. He explains how good onboarding can significantly boost opt-in rates and why collaboration between product and marketing teams is essential for success. Lorenzo dives into measuring onboarding effectiveness and the strategic timing for introducing paywalls. He also highlights the value of referral programs and when to leverage them for maximum user engagement.

Matej Lancaric, an expert in mobile user acquisition with a proven record managing large budgets, shares his insights into the evolving landscape of app marketing. He discusses when to diversify user acquisition channels and the differences in cost-per-install across platforms like TikTok and Facebook. Matej delves into the complexities of SKAdNetwork 4 and the best strategies for Google App Campaigns on both Android and iOS. Creative testing and producing engaging ads are also highlighted, alongside predictions for trends in 2023.

Olga Berezovsky, a Top 25 Data Science influencer, shares her insights from MyFitnessPal, a leading fitness app. She discusses the importance of a strong analytics team structure and the essential metrics for subscription growth. Olga delves into A/B testing strategies and the right tools for effective user analytics, emphasizing retention and win-back campaigns. She also highlights the complexities of subscription pricing and the critical role of data in driving user engagement and app performance.