Ep.11. Effective app onboarding flow, Lorenzo Rossi

Lorenzo Rossi, an expert in mobile application onboarding strategies, discusses the crucial role onboarding plays in user retention. He explains how good onboarding can significantly boost opt-in rates and why collaboration between product and marketing teams is essential for success. Lorenzo dives into measuring onboarding effectiveness and the strategic timing for introducing paywalls. He also highlights the value of referral programs and when to leverage them for maximum user engagement.