App Revenue Growth Podcast with Michael Stysin
Ep.11. Effective app onboarding flow, Lorenzo Rossi
Feb 21, 2023
Lorenzo Rossi, an expert in mobile application onboarding strategies, discusses the crucial role onboarding plays in user retention. He explains how good onboarding can significantly boost opt-in rates and why collaboration between product and marketing teams is essential for success. Lorenzo dives into measuring onboarding effectiveness and the strategic timing for introducing paywalls. He also highlights the value of referral programs and when to leverage them for maximum user engagement.
22:19
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Quick takeaways
- Effective onboarding is essential for enhancing user engagement and understanding of app features, which can significantly impact retention rates.
- Collaboration between product and marketing teams is crucial to developing an onboarding flow that resonates with users and promotes long-term app usage.
Deep dives
Importance of Mobile Onboarding
Mobile onboarding serves as the crucial first impression for users when they download an app, significantly impacting their long-term engagement. A structured onboarding process can help clarify the app's unique selling points, ensuring users understand its features and benefits right from the start. This approach not only welcomes users but also helps explain why permissions are necessary, ultimately improving acceptance rates for crucial tracking and location permissions. By presenting permissions in a thoughtful way, the onboarding experience can foster a positive user perception, which is vital in a competitive mobile app market.
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