Ep.16. Influencer marketing for apps. Kristina Nikeenko, Head of Influencer Marketing, Zorka.Agency

In this episode, we explore influencer marketing for subscription apps. Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter. Feel free to contact Kristina if you are interested in influencer marketing: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko k.nikeenko@zorka.agency We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more: 01:28 How to find relevant influencers to promote your app? 04:20 What is more expensive: to use 3rd party tools and marketplaces or hire agency 05:08 How to define the goal for influencer marketing campaigns: brand awareness, performance, subscription metrics-oriented campaigns 7:43 Should you support influencer campaigns with other paid channels 8:30 Do you have rights to the creatives created by the blogger 9:50 The most effective platforms for Influencer marketing 11:20 How to use incentives for influencer marketing campaigns - promo codes, ruffles, etc 12:56 Successful influencer marketing campaigns examples 15:00 Does it worth using influencer campaigns while launching an app? 16:33 How to attribute influencer marketing campaigns? 18:25 The ideal budget for influencer marketing campaigns and how often to launch 20:29 Performance marketing vs. Influencer marketing: audiobooks case 24:00 Always check bloggers for fake subscribers