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App Revenue Growth Podcast with Michael Stysin
Ep.17. App Store and Google Play App Pages A/B testing. Jesse Lempiäinen, CEO & Co-Founder at Geeklab
May 23, 2023
In this engaging discussion, Jesse Lempiäinen, CEO and Co-Founder of Geeklab, shares his expertise in app optimization. He unveils the art of A/B testing to gauge user interest before app development. Jesse highlights key metrics to enhance performance and the significance of testing elements like names and screenshots. He also dives into the challenges indie developers face with app store custom pages and shares insights on market trends and effective advertising strategies, especially on platforms like Facebook and TikTok.
15:49
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Quick takeaways
- Utilizing A/B testing with platforms like Geek Lab allows app developers to pre-launch test user engagement and validate app concepts effectively.
- Ongoing optimization of app store visuals through A/B testing can significantly enhance user experience and conversion rates for existing applications.
Deep dives
Introduction to Geek Lab
Geek Lab is a platform that enables users to create app store-like pages before launching their apps, facilitating user acquisition testing even before development. This allows potential app developers to gauge interest and collect vital data on user engagement with various app elements such as icons, screenshots, and descriptions. By using lookalike HTML5 pages, users can effectively run campaigns and analyze performance metrics, including estimated cost per install and conversion rates. This pre-launch testing provides crucial insights that help inform design and marketing strategies prior to releasing the app to the market.
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