App Revenue Growth Podcast with Michael Stysin Ep.17. App Store and Google Play App Pages A/B testing. Jesse Lempiäinen, CEO & Co-Founder at Geeklab
May 23, 2023
In this engaging discussion, Jesse Lempiäinen, CEO and Co-Founder of Geeklab, shares his expertise in app optimization. He unveils the art of A/B testing to gauge user interest before app development. Jesse highlights key metrics to enhance performance and the significance of testing elements like names and screenshots. He also dives into the challenges indie developers face with app store custom pages and shares insights on market trends and effective advertising strategies, especially on platforms like Facebook and TikTok.
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