Jesse Lempiäinen, Founder/CEO of Geeklab, discusses the role of Product Marketing Managers in gaming, including identifying product-market fit early on, enhancing KPIs and team efficiency, and navigating post-privacy changes. Jesse provides insights on what to expect from a PMM, how to identify a good one, and their optimal placement within a company's structure.

Jesse Lempiäinen, CEO of Geeklab, discusses the advantages of A/B testing app store pages and the key metrics to measure. He shares insights on app store optimization, leveraging AI, and the impact of privacy changes. The chapter descriptions touch on the challenges and successes of starting a company, A/B testing in app development, and analyzing user behavior in mobile marketing.

In this engaging discussion, Jesse Lempiäinen, CEO and Co-Founder of Geeklab, shares his expertise in app optimization. He unveils the art of A/B testing to gauge user interest before app development. Jesse highlights key metrics to enhance performance and the significance of testing elements like names and screenshots. He also dives into the challenges indie developers face with app store custom pages and shares insights on market trends and effective advertising strategies, especially on platforms like Facebook and TikTok.