Deconstructor of Fun

#200 Product Marketing Management in Games with Jesse Lempiäinen, Founder/CEO of Geeklab

Nov 27, 2023

Jesse Lempiäinen, Founder/CEO of Geeklab, discusses the role of Product Marketing Managers in gaming, including identifying product-market fit early on, enhancing KPIs and team efficiency, and navigating post-privacy changes. Jesse provides insights on what to expect from a PMM, how to identify a good one, and their optimal placement within a company's structure.

33:42

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Episode guests

Jesse Lempiäinen

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Quick takeaways

Product Marketing Managers enable early identification of product-market fit and prevent costly pivots after game launch.

Product Marketing Managers serve as a bridge between game leads and external marketing teams, focusing on data-driven market research and effective communication with internal teams.

Deep dives

Product marketing tool for analyzing the market and competitors

GeekLab, a platform founded by a former product marketing manager at Rovio, offers an analysis section that gathers market data, including competitor information, revenue, and key selling points. The goal is to provide insights and eliminate manual labor for product marketers.

Introduction

3min

Tools and Platforms for Product Marketing in Games

6min

The Role of Product Marketing Manager in the Gaming Industry

4min

The Importance of a Good Product Marketing Manager for Game Developers

2min

Qualities and Skills of a Product Marketing Manager

18min

What is the role of Product Marketing Managers (PMMs) in gaming? The discussion emphasizes two key aspects that PMMs enable: Firstly, facilitating the identification of product-market fit early in the development phase, thereby preventing costly pivots after the game's launch Secondly, they allow Product Managers and Game Directors to concentrate on enhancing key performance indicators (KPIs) and team efficiency by serving as the primary liaison between the game team and internal/external marketing and user research teams. The episode delves into questions about what to expect from a PMM, how to identify a good one, the evolving nature of their role post-privacy changes, and optimal placement within a company's organizational structure. Jesse Lempiäinen, the CEO and Founder of Geeklab, a platform for efficiently testing product/market fit, provides insights and answers to these inquiries.

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Deconstructor of Fun

#200 Product Marketing Management in Games with Jesse Lempiäinen, Founder/CEO of Geeklab

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Product marketing tool for analyzing the market and competitors

Testing platform for pre-launch tests

Survey tool for understanding the target audience

The role of a product marketing manager and its evolving importance

Remember Everything You Learn from Podcasts