The Role of Product Marketing Manager in the Gaming Industry

What is the role of Product Marketing Managers (PMMs) in gaming? The discussion emphasizes two key aspects that PMMs enable: Firstly, facilitating the identification of product-market fit early in the development phase, thereby preventing costly pivots after the game's launch Secondly, they allow Product Managers and Game Directors to concentrate on enhancing key performance indicators (KPIs) and team efficiency by serving as the primary liaison between the game team and internal/external marketing and user research teams. The episode delves into questions about what to expect from a PMM, how to identify a good one, the evolving nature of their role post-privacy changes, and optimal placement within a company's organizational structure. Jesse Lempiäinen, the CEO and Founder of Geeklab, a platform for efficiently testing product/market fit, provides insights and answers to these inquiries.