App Revenue Growth Podcast with Michael Stysin cover image

App Revenue Growth Podcast with Michael Stysin

Ep.13 Product-Led App Growth. Adam Greco, Amplitude

Mar 27, 2023
34:50

02:30 - Google Analytics vs. Amplitude: what's the difference 10:30 - the value of reverse trials 12:20 - Product-Led Growth and why marketers are shifting to product 19:41 - longevity of trial is critical 21:20 - analytics plus experimentation is a recurring loop to make your product better 25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention) 32:00 - BeReal uses Amplitude to improve their app https://amplitude.com/startups

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