02:30 - Google Analytics vs. Amplitude: what's the difference
10:30 - the value of reverse trials
12:20 - Product-Led Growth and why marketers are shifting to product
19:41 - longevity of trial is critical
21:20 - analytics plus experimentation is a recurring loop to make your product better
25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention)
32:00 - BeReal uses Amplitude to improve their app
https://amplitude.com/startups
App Revenue Growth Podcast with Michael Stysin