Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

In this episode, we sit down with Manson Chen, ex-growth marketer at Calm and Cash App, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads? Check Manson's agency and connect: https://goparabolica.com/https://www.linkedin.com/in/manson-chen/ 0:00 Introduction 02:12 Analytics toolset and team structure to run ads at Calm 03:37 Creatives at Calm: how to win the attention game 04:39 Testing 50-75 ad creatives weekly & tracking cost per trial, trial to subscriber, CPI 07:09 Creative control elements: duration, size, sound, scrypt for creative experimentation 12:55 Creative rotation: cost per trial, LTV/CAC 14:13 What changed after Apple's ATT introduction. Leveraging Android platform. 16:30 Lessons from Cash App for fintech vertical 17:40 Channel mix and other tips from Cash App experience 20:00 should you dedicate your creatives to AI? 22:00 Stable Diffusion and other tools for text to video creative