App Revenue Growth Podcast with Michael Stysin cover image

Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

App Revenue Growth Podcast with Michael Stysin

CHAPTER

Cultural Influences on Creative Marketing Strategies

This chapter explores the creative testing strategies employed by companies, showcasing how cultural and organizational factors shape marketing efforts. It also features an example of an intriguing advertisement and discusses the influence of generative AI on entrepreneurial motivations rooted in creativity.

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