Manson Chen, former growth marketer at Calm and Cash App, is now the founder of Parabolica agency. In this discussion, he reveals the secrets to successful ad creatives for mobile apps. Manson emphasizes the importance of testing dozens of ad creatives weekly to fine-tune performance. He shares insights on utilizing generative AI tools to enhance creativity and production efficiency. Additionally, he discusses the impact of Apple's tracking changes on ad strategies and how these lessons apply differently to subscription and FinTech apps.