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Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App
App Revenue Growth Podcast with Michael Stysin
Creative Testing Strategies for Mobile Ads
This chapter explores effective creative testing strategies in mobile app advertising, emphasizing the need to capture audience attention in a crowded social media environment. The discussion covers systematic approaches to ad performance evaluation, resource management, and the importance of visual appeal, alongside analyzing metrics to maximize profitability. Insights into platform-specific engagement and the challenges of tracking limitations are also addressed, offering a comprehensive view on optimizing ad creatives.
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