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Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App
App Revenue Growth Podcast with Michael Stysin
Intro
This chapter explores Parabolica, a company specializing in performance strategy and growth marketing for mobile apps, particularly through ad creatives. The discussion emphasizes the significance of data management tools and a robust data science team in enhancing marketing strategies for subscription-based applications.
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