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Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App
App Revenue Growth Podcast with Michael Stysin
Navigating Advertising Strategies for Subscription and FinTech Apps
This chapter delves into the complexities of advertising campaigns for subscription-based apps versus FinTech applications. It highlights the challenges of metric measurement, the impact of iOS tracking limitations, and the evolution of advertising strategies tailored to different app types.
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