App Revenue Growth Podcast with Michael Stysin cover image

Ep.15. Ad creatives for mobile apps. Manson Chen, ex-growth marketer at Calm & Cash App

App Revenue Growth Podcast with Michael Stysin

CHAPTER

Navigating Advertising Strategies for Subscription and FinTech Apps

This chapter delves into the complexities of advertising campaigns for subscription-based apps versus FinTech applications. It highlights the challenges of metric measurement, the impact of iOS tracking limitations, and the evolution of advertising strategies tailored to different app types.

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